http://www.jamescoventry.co.uk James Coventry Mon, 23 Jan 2012 22:30:26 +0000 http://www.jamescoventry.co.uk en http://jamescoventry.co.uk/Sofa-of-Change http://jamescoventry.co.uk/following/jamescoventry.co.uk/Sofa-of-Change Mon, 23 Jan 2012 22:30:26 +0000 James Coventry 2662536 Pop-up charity collection box as part of a national fundraising appeal. 'The Sofa of Change' targets the estimated £42.9 million in loose change that is lost to the nation's sofas each year, highlighting how everyone, no matter how big or small, can make a contribution to Anthony Nolan's lifesaving work. <img src="http://payload18.cargocollective.com/1/0/11301/2662536/sofa_720_222.jpg" border="0" width="454" height="525" width_o="454" height_o="525" src_o="http://payload18.cargocollective.com/1/0/11301/2662536/sofa_720_222_o.jpg" align="left" /> <img src="http://payload18.cargocollective.com/1/0/11301/2662536/sofa_back final_877.jpg" border="0" width="720" height="524" width_o="720" height_o="524" src_o="http://payload18.cargocollective.com/1/0/11301/2662536/sofa_back final_o.jpg" align="left" /> http://jamescoventry.co.uk/Not-Bad-For-a-Morning-s-Work http://jamescoventry.co.uk/following/jamescoventry.co.uk/Not-Bad-For-a-Morning-s-Work Mon, 09 Jan 2012 16:29:49 +0000 James Coventry 2571367 Newspaper advert encouraging men aged 18-30 to sign up to the Anthony Nolan register. There are misconceptions surrounding stem cell donation, one of which is that the process is time consuming. To address this directly, emphasis is placed upon the ease of signing up; simply visiting the website before returning a completed saliva sample. Using the double take of a spit-dampened newspaper page this sense of ease is integrated into a commuter's morning routine. <img src="http://payload13.cargocollective.com/1/0/11301/2571367/Spit_ad_720px_877.jpg" border="0" width="720" height="463" width_o="720" height_o="463" src_o="http://payload13.cargocollective.com/1/0/11301/2571367/Spit_ad_720px_o.jpg" align="left" /> <img src="http://payload13.cargocollective.com/1/0/11301/2571367/Spit_ad_720_zoom_877.jpg" border="0" width="720" height="463" width_o="720" height_o="463" src_o="http://payload13.cargocollective.com/1/0/11301/2571367/Spit_ad_720_zoom_o.jpg" align="left" /> http://jamescoventry.co.uk/It-s-Been-Too-Long http://jamescoventry.co.uk/following/jamescoventry.co.uk/It-s-Been-Too-Long Tue, 22 Mar 2011 22:31:11 +0000 James Coventry 1206042 Direct mail campaign designed to reengage members of Anthony Nolan's stem cell register aged between 18-30, who have not maintained contact with the charity over the last 24 months. In the form of a postcard from the Donor Support Manager, the campaign allowed Anthony Nolan to communicate with this hard to reach audience, using an informal tone. The campaign also made use of personalised URL'S and QR codes, allowing members to update their contact details as simply as possible, through relevant media. The concept reinvigorated the process of filling out forms, by incorporating the fields into a series of digital postcards, that users could select and send back to the Donor Support manager. As a result the campaign received a response rate of over 14%, as well as a surge in the number of users connecting with the charity through its social networking pages. <img src="http://payload.cargocollective.com/1/0/11301/1206042/its been too long_765.jpg" border="0" width="670" height="496" width_o="765" height_o="567" src_o="http://payload.cargocollective.com/1/0/11301/1206042/its been too long_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/1206042/missing you_765.jpg" border="0" width="670" height="496" width_o="765" height_o="567" src_o="http://payload.cargocollective.com/1/0/11301/1206042/missing you_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/1206042/postcard back_765.jpg" border="0" width="670" height="496" width_o="765" height_o="567" src_o="http://payload.cargocollective.com/1/0/11301/1206042/postcard back_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/1206042/its been too long_homepage_765.jpg" border="0" width="670" height="507" width_o="765" height_o="579" src_o="http://payload.cargocollective.com/1/0/11301/1206042/its been too long_homepage_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/1206042/its been too long_form_765.jpg" border="0" width="670" height="507" width_o="765" height_o="579" src_o="http://payload.cargocollective.com/1/0/11301/1206042/its been too long_form_765_o.jpg" align="left" /> http://jamescoventry.co.uk/Our-Place-Our-Voice http://jamescoventry.co.uk/following/jamescoventry.co.uk/Our-Place-Our-Voice Wed, 25 Aug 2010 22:18:10 +0000 James Coventry 591837 A class room activity designed as a response to a live university brief, Our Place Our Voice offers residents of South London's soon to be demolished Aylesbury estate the opportunity to ensure that the positive memories of their area are forever remembered. Focusing specifically on the estate's younger demographic, the class room activity enables children attending primary schools within the Aylesbury to sample the oral histories process, with a view to recording an oral histories interview. The outcome was the result of a collaboration with the staff and pupils of Surrey Square Primary School based on the estate. <img src="http://payload.cargocollective.com/1/0/11301/591837/500ourplaceenvelopefront.jpg" border="0" width="378" height="500" width_o="378" height_o="500" src_o="http://payload.cargocollective.com/1/0/11301/591837/500ourplaceenvelopefront_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/591837/500ourplaceenvelopeback.jpg" border="0" width="378" height="500" width_o="378" height_o="500" src_o="http://payload.cargocollective.com/1/0/11301/591837/500ourplaceenvelopeback_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/591837/500activitypackfront.jpg" border="0" width="378" height="500" width_o="378" height_o="500" src_o="http://payload.cargocollective.com/1/0/11301/591837/500activitypackfront_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/591837/500activitypackopen.jpg" border="0" width="670" height="493" width_o="679" height_o="500" src_o="http://payload.cargocollective.com/1/0/11301/591837/500activitypackopen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/591837/500activitypackback.jpg" border="0" width="378" height="500" width_o="378" height_o="500" src_o="http://payload.cargocollective.com/1/0/11301/591837/500activitypackback_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/591837/500parentsconsentfront.jpg" border="0" width="378" height="500" width_o="378" height_o="500" src_o="http://payload.cargocollective.com/1/0/11301/591837/500parentsconsentfront_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/591837/500parentsconsentopen.jpg" border="0" width="670" height="493" width_o="679" height_o="500" src_o="http://payload.cargocollective.com/1/0/11301/591837/500parentsconsentopen_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/591837/500parentsconsentback.jpg" border="0" width="378" height="500" width_o="378" height_o="500" src_o="http://payload.cargocollective.com/1/0/11301/591837/500parentsconsentback_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/591837/aylesburywebsitefinal.jpg" border="0" width="670" height="398" width_o="679" height_o="404" src_o="http://payload.cargocollective.com/1/0/11301/591837/aylesburywebsitefinal_o.jpg" align="left" /> http://jamescoventry.co.uk/The-Coming-of-Middle-Age http://jamescoventry.co.uk/following/jamescoventry.co.uk/The-Coming-of-Middle-Age Tue, 29 Jun 2010 22:12:03 +0000 James Coventry 487103 Brand campaign to reinstate the position of the Body Shop by embracing the values of founder Anita Roddick and celebrating, company's 35th birthday as their coming of middle age. The outcome of the campaign is a series of changes and ideas that the Body Shop could incorporate into its current approach. This would see the company diverting its attention away from solely promoting natural sourcingand using the idea of a mid life change as an honest and acceptable way of going back to basics. http://jamescoventry.co.uk/Not-Just-Another-Tea-Boy http://jamescoventry.co.uk/following/jamescoventry.co.uk/Not-Just-Another-Tea-Boy Fri, 25 Jun 2010 23:43:57 +0000 James Coventry 114859 Video used as a work placement mail out, answering a university brief that required a self promotional piece lasting no longer than one minute. The letter forms were created entirely from reused tea bag colouring. Having seen the overuse of the cliched expression, "I make a great cup of tea," in placement mail outs, I decided to use the idea of working with tea as my concept, demonstrating the ability to work creatively even with such a simple task. http://jamescoventry.co.uk/Tweets-of-the-WWWorld http://jamescoventry.co.uk/following/jamescoventry.co.uk/Tweets-of-the-WWWorld Fri, 25 Jun 2010 23:43:54 +0000 James Coventry 290246 Promotional campaign to increase public awareness of the need for quality control on Twitter. With Twitter becoming an increasingly relevant source of news in our lives, ‘Tweets of the WWWorld’ questions the immediacy of social networking, demonstrating aspects of online behavior that cause annoyance. The campaign resulted in the production of 100 newspapers, promoted and distributed at London Underground stations in rush hour. Download Tweets of the WWWorld <img src="http://payload.cargocollective.com/1/0/11301/290246/totwww_bondstreet_765.jpg" border="0" width="670" height="502" width_o="765" height_o="574" src_o="http://payload.cargocollective.com/1/0/11301/290246/totwww_bondstreet_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/totwww_landscape_765.jpg" border="0" width="670" height="502" width_o="765" height_o="574" src_o="http://payload.cargocollective.com/1/0/11301/290246/totwww_landscape_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/totwww_frontpage_765_25.jpg" border="0" width="670" height="502" width_o="765" height_o="574" src_o="http://payload.cargocollective.com/1/0/11301/290246/totwww_frontpage_765_25_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/totwww_spread_765.jpg" border="0" width="670" height="502" width_o="765" height_o="574" src_o="http://payload.cargocollective.com/1/0/11301/290246/totwww_spread_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/totwww_backpage_765.jpg" border="0" width="670" height="502" width_o="765" height_o="574" src_o="http://payload.cargocollective.com/1/0/11301/290246/totwww_backpage_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/P1030741copy_765.jpg" border="0" width="670" height="502" width_o="765" height_o="574" src_o="http://payload.cargocollective.com/1/0/11301/290246/P1030741copy_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/IMG_2926copy_765.jpg" border="0" width="670" height="502" width_o="765" height_o="574" src_o="http://payload.cargocollective.com/1/0/11301/290246/IMG_2926copy_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/P1030793copy_765.jpg" border="0" width="670" height="502" width_o="765" height_o="574" src_o="http://payload.cargocollective.com/1/0/11301/290246/P1030793copy_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/IMG_2936copy_765.jpg" border="0" width="670" height="502" width_o="765" height_o="574" src_o="http://payload.cargocollective.com/1/0/11301/290246/IMG_2936copy_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/ adf3_765.jpg" border="0" width="670" height="501" width_o="765" height_o="573" src_o="http://payload.cargocollective.com/1/0/11301/290246/ adf3_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/adf1_765.jpg" border="0" width="670" height="501" width_o="765" height_o="573" src_o="http://payload.cargocollective.com/1/0/11301/290246/adf1_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/adf2-765_29.jpg" border="0" width="431" height="573" width_o="431" height_o="573" src_o="http://payload.cargocollective.com/1/0/11301/290246/adf2-765_29_o.jpg" align="left" /> Tweets of the WWWorld at the Anti Design Festival 2010: <img src="http://payload.cargocollective.com/1/0/11301/290246/zineviewrow_765.jpg" border="0" width="670" height="494" width_o="765" height_o="565" src_o="http://payload.cargocollective.com/1/0/11301/290246/zineviewrow_765_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/zineviewwallangle_765_31.jpg" border="0" width="413" height="565" width_o="413" height_o="565" src_o="http://payload.cargocollective.com/1/0/11301/290246/zineviewwallangle_765_31_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/290246/zineviewtable_765_30.jpg" border="0" width="670" height="494" width_o="765" height_o="565" src_o="http://payload.cargocollective.com/1/0/11301/290246/zineviewtable_765_30_o.jpg" align="left" /> Tweets of the WWWorld at Thames Hudson's ZineView: A Pop-up Reading Room http://jamescoventry.co.uk/Are-You-Compatible http://jamescoventry.co.uk/following/jamescoventry.co.uk/Are-You-Compatible Fri, 25 Jun 2010 23:43:52 +0000 James Coventry 114855 Campaign as a response to a live university brief for Diabetes UK, raising awareness of Type 2 diabetes in people aged between 18 and 30. The 'Are You Compatible' campaign personifies the condition in order to establish the correlation between poor lifestyle and the risk of developing diabetes, in the minds of the target audience. The campaign adheres to Diabetes UK brand guidelines. <img src="http://payload.cargocollective.com/1/0/11301/114855/willyou_bemine_34.jpg" border="0" width="670" height="439" width_o="765" height_o="502" src_o="http://payload.cargocollective.com/1/0/11301/114855/willyou_bemine_34_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/114855/forkeeps_everyours_2.jpg" border="0" width="670" height="439" width_o="765" height_o="502" src_o="http://payload.cargocollective.com/1/0/11301/114855/forkeeps_everyours_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/114855/youandi_blank.jpg" border="0" width="380" height="502" width_o="380" height_o="502" src_o="http://payload.cargocollective.com/1/0/11301/114855/youandi_blank_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/114855/beermats_1 copy.jpg" border="0" width="670" height="334" width_o="765" height_o="382" src_o="http://payload.cargocollective.com/1/0/11301/114855/beermats_1 copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/114855/beermats_2.jpg" border="0" width="670" height="334" width_o="765" height_o="382" src_o="http://payload.cargocollective.com/1/0/11301/114855/beermats_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/114855/beermats_3_27.jpg" border="0" width="670" height="334" width_o="765" height_o="382" src_o="http://payload.cargocollective.com/1/0/11301/114855/beermats_3_27_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/114855/are you compatible 1_28.jpg" border="0" width="670" height="465" width_o="765" height_o="532" src_o="http://payload.cargocollective.com/1/0/11301/114855/are you compatible 1_28_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/114855/are you compatible 2 copy.jpg" border="0" width="670" height="465" width_o="765" height_o="532" src_o="http://payload.cargocollective.com/1/0/11301/114855/are you compatible 2 copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/114855/are you compatible 3.jpg" border="0" width="670" height="465" width_o="765" height_o="532" src_o="http://payload.cargocollective.com/1/0/11301/114855/are you compatible 3_o.jpg" align="left" /> Get Serious Having presented the campaign, I went on to work with Diabetes UK on a campaign to make charity more accessible to young people through social networking. This saw the launch of the 'Get Serious' application, which ran on Facebook in late 2009, allowing users to donate awareness to the cause in the form of their Facebook status. As a result, 1600 people signed up to donate their Facebook status. Given the average user has 130 friends, this meant Diabetes UK were able to reach a potential audience of over 200,000 people. <img src="http://payload.cargocollective.com/1/0/11301/114855/getserious1_new_sharper.jpg" border="0" width="670" height="492" width_o="765" height_o="562" src_o="http://payload.cargocollective.com/1/0/11301/114855/getserious1_new_sharper_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/11301/114855/getserious2_new_sharper.jpg" border="0" width="670" height="492" width_o="765" height_o="562" src_o="http://payload.cargocollective.com/1/0/11301/114855/getserious2_new_sharper_o.jpg" align="left" />